Why is perfume so expensive

The Scene. Type keyword s to search. Advertisement - Continue Reading Below. Jean Patou. Clive Christian. House of Sillage. This makes them sturdier and more protective of the perfume. Similarly, the dispenser and cap on cheap perfumes is often plastic and poorly fitted which means the juice is exposed to air which will gradually turn the fragrance. On high-end fragrances, special care is taken to make sure the bottles are air tight and preserving the fragrances. Of course, some of the price is also self-imposed.

Fragrance lovers are willing to pay a premium for rare scents. For niche perfumers, sometimes the exclusivity of the fragrance is exactly what makes it so desirable. A key indicator would be the ingredients. Many people want uniqueness in their purchases, items that not most people don't have because it elevates their status or makes them feel good.

As a result, manufacturers in almost every single sector make it a point to target this particular market. Perfume designers often release one or two exclusive scents with limited production to capture this market.

Usually, these products come with a considerable price tag, but customers will still buy them because of the status it gives. The exclusivity need in the perfume market has given birth to niche scents.

These are designer scents created for you and your unique aspects. Think of these as the perfect personal fragrance. While there is no telling whether these colognes are high quality, the fact is it is unlikely you will find anyone else with the same scent, and this warrants the high price. Many of the most expensive perfumes you buy are by high-end designers and exclusive brands.

These companies have substantial marketing budgets to capture their target audience. As you can imagine, selling prices must give adequate returns to compensate for this and yield a profit. Perfume designers use so much money in launching and marketing their fragrances through commercials, samples, and continental campaigns.

These launches often cost millions of dollars and contribute significantly to the price we pay. An article by A. Kearney reported that perfume designers use almost a billion dollars in marketing.

It also showed that some of the costlier campaigns had the highest returns and the more expensive fragrances. However, many people are more likely to buy a scent due to excellent reviews rather than marketing campaigns. Other than your favorite designers for perfumes , some designers create their lines through collaboration with celebrities.

Many of these celebrity-endorsed fragrances will cost more than regular designer presumes. As well as that, the perfume may not smell as it did originally at the end of the day, or may actually end up smelling bad. Base notes can be amongst some of the most expensive in the perfume industry — so it makes sense that a cheaper perfume may not have them.

In fact, the legendary Chanel No. Sometimes, cheaper perfumes are sweeter because sweeter-smelling ingredients are cheaper to include in scents. However this is not always the case. Often, less expensive scents are sweeter because they are marketed towards a younger audience, who may not have as much to spend.