I thought it was time to change that, especially with the growth of online and a more ethical mindset emerging in consumers. I realised what a beautiful soft and luxurious fabric it was, and the perfect product for modern T-shirts. With my first fabric sourced, I came back to Australia and knowing nothing about the fashion industry, got a job a Zara for three months on the floor, selling, talking to customers, getting a feel for price points and styles, and then I went to French Connection to learn more," Grana said.
I used the world's finest fabrics, I designed timeless wardrobe essentials and I promised to offer low and transparent pricing -- a standard two to three times markup to disrupt and lower the cost of luxury fabrics," Grana said.
Grana quickly discerned that it was too expensive to run the business from Australia, so selected Hong Kong as a base. Hong Kong is a tax-free port, international air cargo freight hub, world sourcing and logistics hub, making it the ideal place to start up an eCommerce apparel brand with one centralised warehouse to ship to a global market. I bought a one-way ticket, ordered the first batch of Peruvian pima t-shirts, agreed on a competitive shipping cost with DHL Express and moved to Hong Kong.
Grana now ships worldwide and offers an extensive range of both men's and women's wardrobe basics -- not just tees. We believe in making high-quality modern essentials accessible to everyone by going direct to the consumer. We want to change the way people shop fashion, be more conscious with fabric quality, and demand fair prices from retail brands," Grana said. That's why we go straight to the fabric sources and manufacturers to remove the middlemen, lowering the price of our modern essentials using only a two to three times markup, without sacrificing quality.
It means low margins for us but that's okay -- it's about achieving quality for all. News U. They are still open to submissions for Vol. Alexandre is philosophical about any negative associations his image carries. We like his music and we like his style. He is part of what we like in fashion: our style is a mix between the dandy and something more rock and roll. You can mix Oscar Wilde and Keith Richards. Very successfully, it seems, as company turnover hit e million in and was e80 million last year, when they also entered the US market.
There are boutiques, points of sale in Europe and North America and plans to expand. The offices have similar interiors to the boutiques, where furniture is white, black leather or aubergine and fitting rooms are designed for two.
Huge black and white portraits of iconic, creative lovers — Taylor and Burton, Vadim and Fonda — line the corridors. The brothers like to vintage shop for inspiration and recommend hitting the Saint Ouen flea market in the 18th arrondissement on a Sunday.
The clothes themselves are made in Vietnam, Romania, China and India, though Alexandre stresses that the fabrics are mainly English and French. Kooples clothes are often described as unisex but each line is quite distinct, though they complement one another. The suit patterns are developed with a long-established Savile Row tailors. We think it is modern to have shorter jackets with higher arm-holes and a sharper look in general. What about the synthetic garments? The Kooples signature skinny look may not be your style but the brand is changing to accommodate its growing customer base.
At the beginning, it was more of a radical, fitted cut in order to distinguish the look as [quintessentially] Kooples. Kooples Sport, an urban sportswear line developed in response to customer demand for the few polo shirts and jogging bottoms in the main collections, launched this spring with another pervasive marketing campaign featuring Eric Cantona and wife Rachida, the oldest Koople to date. First comes love, then comes revenue.
The pursuit of quality clothing at prices that are a little kinder to your cash card is nothing to be scoffed at. We give you our five accessible contemporary luxe names to know:. Mixing wardrobe staples with fresh finds, the Claudie Pierlot girl is a fashion fan who knows her own mind. Also founded in the French capital in , the label offers well-cut classics - the kind of investment pieces that make solid wardrobe foundations. The brand offers luxurious bohemian-inspired pieces designed to be worn in the city, with prices that are compatible with urban living.
Zadig has a reputation for accessible but high-quality ready-to-wear collections with rocky appeal. From band tees to pointed ankle boots and sharply-tailored androgynous suit jackets, these are pieces straight from the Kate Moss book of style — edgy, grungy and effortless.
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