Who invented diamond supply co

When the first prototype came back from Nike, he posted a photo of it on his Myspace and it went viral. It was another year until the Dunk was released — which only increased the hysteria surrounding it. Getting a glimpse of the pull of the streetwear world — Diamond logged on to online sneaker forums such as Hypebeast and Sole Collector, and quickly found himself among a community of die-hards with whom he could share ideas, new designs and drop dates.

In return, the streetwear community welcomed him and, in , when he opened the doors of his first flagship store on Fairfax Avenue, queues stretched down the block. As his streetwear cred soared, he planted his foot squarely in another huge community: hip hop.

The did a big showcase in New York and the next day I got calls from Diddy and Rick Ross and everyone in the music industry. The friendship with Odd Future continued as did further musical co-signs. For young brands, maybe. Everybody now wants everything yesterday. No one has the patience to wait like I did 10 years to make any money. They would have started something else a long time ago.

There was no Internet. WWD: Do you think about succession planning at all, or are you in this until the end? For about three years, I stepped away and let other people run the company and hired some designers, because I was always the only designer for the brand for over 10 years.

WWD: So, you design for the regular calendar and then you also have quicker-hitting, limited-edition product? They could design and have it in their stores in a couple days. I mean, that would be the goal. Our fans know to go to the stores but, yeah, slowly. Our fans from back in the day could tell the difference. That type of stuff gets me excited. I love it. I just like making shit. I get in the zone. Apparel collections, I knock out really fast. It takes one day to do a full collection.

T-shirt graphics, I could do 20 in a night, no problem. I used to. Sign up for WWD news straight to your inbox every day. All Rights reserved. Tags Los Angeles Street Style. Newsletters Sign up for WWD news straight to your inbox every day. Powered by WordPress. My Account Welcome Name. Manage Account. Log Out. To help keep your account secure, please log-in again. You are no longer onsite at your organization. Please log in.

The Nike SB Tiffany which was conceptualized in helped push the company to the next level especially with customers outside the realm of skateboarding. In , Nick took the business to another level. Entering collaborative deals with many influential individuals such as Kanye West and top companies like Karmaloop, would set the pace for what the brand is today.

This was also the year many critics believe Diamond Supply Co. Nick was a former skater for several companies, but entrepreneurship was his true calling. Nicky knows how to continuously innovate the brand through strategic collaborations and the brand continues to show a strong design aesthetic. The founder of Diamond Supply Co.